How to Use Content Marketing to Grow Your Online Business?

With the increasing number of Internet users around the world, digital marketing has become one of the most powerful means to promote your services and products, due to the low cost and ease of access to customers anywhere and a lot of the advantages that digital marketing as compared to normal marketing.

One of the most important forms of marketing is content marketing, which is a technology that has not appeared recently, but there has been more talk about it now. Content marketing is the future of marketing, promotion, and building the identity of many companies. That you use.

What is Content Marketing?

Have you ever read an article about the best 2021 video games, for example? Then you aroused your enthusiasm to search for a specific game to buy, have you watched a movie and without realizing you are looking for a suit or a watch like the one that the hero was wearing to buy it, if you were affected by any audible, visual or even readable content.

Content marketing is any marketing that publishes valuable, consistent, and related content with the purpose of marketing a good or service indirectly, and the examples really are more restrictive, if you think that the Lego movie or Toy story is just cinematic films of great quality and the story only. You may need to research a little bit about the impact of these films on the sales of toys and comics.

Some Examples of Content Marketing On The Web

e- books

Many specialized websites use e-books as a good means of marketing. Through some free e-books that contain valuable and educational information, you can attract a large number of customers and customers and urge them to visit the links in these books.

The videos

If you have a great idea to use in a video, it becomes an opportunity for new visitors who didn’t know your site before.

Podcast

Among the types of content that have spread with the spread of audio-specific websites such as Soundcloud, discussions that take place between specialists and conferences on specific products, services, or industries all work to educate and expand the listener’s perceptions about different services and products.

Lots of other examples we haven’t listed here, such as articles, infographics, games, apps, all of which people love to discover and have.

Any content that adds real value to the consumer and is related in some way to a good or service, it is content marketing and this is not much different in the digital field and the web, but this type of marketing is very promising in the coming years.

Why is Content Marketing Important?

In order to understand the importance of content marketing, you must understand the steps that the consumer buying process goes through, which are as follows:

Need/problem:  It is the stage in which the consumer feels a problem and need, for example, the need for a specific person to learn English to apply for a job.

Search: The person then searches for specialized websites or educational centers to register for an educational course that improves his language.

Comparison: After the search process, he has multiple alternatives to choose from, but he needs the best website and the rich course that will make his language skills better.

Purchase:  settles his decision on a site or educational course to buy or register on the site.

Ads and direct marketing methods are useful only in the last stages (comparison – purchase), but content marketing begins with the consumer from the beginning, content marketing can create that need or alert this person to it, as well as provide customers with rich content that makes the consumer make comparisons on A foundation of knowledge. For your website or company, marketing your product or service in the early stages of the buying process is great if you do it well.

Content Marketing Tools that we use as experts to create a quality content

We seek to implement content marketing strategies with the aim of increasing the volume of sales, increasing customer interaction, and awareness of marketing identity after the excessive interest was only a proliferation of content regardless of its orientation and objectives.

Alight Software is a leader in this field and we use many quality verification tools like – Ahrefs, SimilarWeb, Semrush etc. in addition to the experience of our team that helps you to implement content marketing strategies and achieve the desired goal. We use professional tools to analyze any site, and these tools give us very valuable information about any site, at the level of the keywords that we read about, the keywords that the competitor reads, the incoming traffic, the interests of the audience. … etc, a lot of data that we use to build the exact strategy that your business needs. These tools also help analyze your site in terms of search engine optimization (SEO) by examining backlinks, their number and where they come from, and a lot of other SEO analyses.

What are the content specifications best suited to use with this type of marketing?

In short: Useful, related, consistent, and most importantly, original and not copied. The content that people read, hear, or see only because of their passion or love for what they are talking about is the most appropriate content for marketing, make sure that the content, whether you are an advertiser or publisher, provides real benefit to your visitors, otherwise, you will not achieve the desired success.

Content marketing is one of the most successful marketing methods, but using it incorrectly may harm your business or company. As a website owner, make sure that your product or service is useful to people, and you will find someone who talks about you without even interfering. If your site adds real value to the user, you will find someone referring to you with their articles without having any prior knowledge of him. Just put your fingerprint on what you post or market to.